Home›Job Roles›Data & Analytics›Marketing Analytics Analyst
📊 Data & Analytics✦ nasscom IT-ITeS SSCNSQF L 5🏛️ GoI ₹12K Eligible📚 NAAC Evidence
Marketing Analytics Analyst
NSQF Level 5
Apply digital marketing analytics — attribution modelling, funnel analysis, A/B testing and campaign ROI — using Google Analytics and Python aligned to nasscom NSQF Level 5 (SSC/Q8205). Marketing Analytics Analysts are critical to every e-commerce, fintech and consumer brand team in India.
₹2.5–4.5L
Avg Salary
L 5
NSQF Level
22 cr.
ABC Credits
₹12K
GoI Incentive
Program Overview Video
1,500+ enrolled₹28L top package150+ hirers
NSQF LevelLevel 5
ABC Credits22 credits
GoI Incentive₹12,000
Salary Range₹2.5–4.5 LPA
Official Partners

MeitY · FutureSkills Prime
Ministry of Electronics & IT, Govt. of India
NSDC · Skill India
National Skill Development Corporation
Qualification Pack Specification
SSC/Q8205| QP Code | SSC/Q8205 |
| QP Version | v2.0 |
| NSQF Level | Level 5 |
| ABC Credits | 22 credits (NEP 2020 / NCrF compliant) |
| Certification Body | nasscom IT-ITeS Sector Skills Council |
| Assessment Body | NSDC Authorized Assessment Partner |
| Alignment | FutureSkills Prime · Skill India · NSQF 2022 |
| NAAC Criteria | 1.3.3 · 3.3.1 · ABC Integration Eligible |
| GoI Incentive | ₹12,000 per eligible candidate (via PFMS) |
| Industry Sectors | IT · ITeS · Telecom · BFSI |
Who is this program for?
Colleges, HoDs & Principals
Use nasscom CAC certificate as NAAC evidence under Criterion 1.3.3 & 3.3.1. Map syllabi to NOS standards. Fulfil ABC credit obligations for NEP 2020 compliance.
🎓 NAAC Evidence Provided
Placement Officers (TPOs)
nasscom-certified students are recognised by 300+ nasscom member companies. Higher offer-to-joining conversion from NSQF-aligned candidate profiles.
✅ 300+ nasscom Companies
Final Year Students & Freshers
Earn NSQF certification, ABC credits, and government incentive via PFMS direct bank transfer on placement.
💰 ₹12K GoI Incentive
Working Professionals
Upskill with industry-recognised NSQF certification. nasscom member companies fast-track QP-certified profiles in hiring pipelines.
Corporates & HR Teams
Pre-screen candidates using nasscom QP credentials. Qualify for GoI incentives when upskilling existing workforce via NSDC-approved schemes.
Official NAAC Evidence Support for Higher Education Institutions
Earn a nasscom Curriculum Alignment Certificate (CAC) — accepted as NAAC audit evidence. Institutions gain credible documentation for accreditation and NEP 2020 compliance.
National Occupational Standards (NOS)
SSC/Q8205MandatorySSC/N8218
Design, Develop and Maintain Software Across Appropriate Layers of IoT Solutions
45 hrs
MandatorySSC/N8219
Develop Software Applications and Manage Application Lifecycle for IoT Solutions
0 hrs
MandatorySSC/N8245
Develop Tools, Processes and Mechanisms for Continuous Integration and Delivery for IoT
35 hrs
MandatorySSC/N8224
Develop Simulations and Manage Tests for End-to-End IoT Solutions
40 hrs
MandatorySSC/N8244
Understand Functional and Non-Functional Testing of IoT Solutions
30 hrs
MandatorySSC/N8238
Create Technical Documents and Manuals
10 hrs
MandatoryDGT/VSQ/N0102
Employability Skills
60 hrs
What You'll Be Able To Do
6 outcomes01
Design, develop, and maintain full-stack software across all layers of an IoT solution (device firmware, edge, cloud, application)
02
Develop and manage the lifecycle of IoT applications including APIs, data pipelines, and device management backends
03
Build CI/CD pipelines and implement DevOps processes and configuration management for IoT software delivery
04
Automate build, test, and deployment workflows; create simulations for IoT end-to-end testing
05
Execute functional and non-functional testing of IoT solutions — performance, security, reliability, and scalability
06
Create and maintain technical documentation, API references, and operational manuals for IoT software systems
Government of India Incentive — ₹12,000 per Eligible Candidate
Via FutureSkills Prime · MeitY + nasscom · Disbursed through PFMS directly to learner's bank account
₹4,500
Training Fee Support
₹7,500
Post-Placement Incentive
PFMS
Direct Bank Transfer
Eligibility: Indian citizen, age 15–45. First-time skill certification only. Valid Aadhaar + active bank account required.
Curriculum & Syllabus
10 modulesSSC/Q8205
📚
10
Modules
🎯
6
Outcomes
📋
7
NOS Units
🏆
L5
NSQF
01
Full Stack Software Development and Maintenance
8 topics
▾
02
Source-Code Development
7 topics
▾
03
Developing a CI/CD Pipeline
7 topics
▾
04
Build and Test Automation
7 topics
▾
05
Configuration Management
6 topics
▾
06
End-to-End IoT Testing
6 topics
▾
07
Functional Testing
6 topics
▾
08
Non-Functional Testing
6 topics
▾
09
Technical Documentation
6 topics
▾
10
Employability Skills
11 topics
▾
Want the full syllabus with NOS breakdowns & assessment pattern?
Constituent Workshops
1 workshopsComplete these nasscom-certified workshops to build the foundation for Marketing Analytics Analyst. Each awards NSQF credits and ABC credits independently.
Marketing Analytics Workshop
Skills & Tech Stack
Tools & Technologies
PythonC/C++Node.jsMQTT (Mosquitto/HiveMQ)AWS IoT CoreAzure IoT HubGCP IoT CoreDockerKubernetesJenkinsGitHub ActionsAnsiblepytestPostmanGrafanaNode-REDPlatformIOWiresharkSonarQube
Enroll Now or Request a Batch
Enrolling 10+ students? Ask about institutional pricing, MoU support and NAAC documentation.
nasscom Member Companies — Active Hirers
20 companiesTCSInfosysWiproHCL TechnologiesCognizantTech MahindraAccentureIBMCapgeminiLTIMindtreeHexawareMphasisMu SigmaFractal AnalyticsTiger AnalyticsLatent ViewFlipkartAmazonSwiggyZomato