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🎨 Digital & Creative✦ nasscom IT-ITeS SSCNSQF L 5🏛️ GoI ₹12K Eligible📚 NAAC Evidence
Digital Marketing Analyst
NSQF Level 5
Plan and execute digital marketing campaigns across SEO, SEM, social media and email channels with data-driven performance measurement aligned to nasscom NSQF Level 5 (SSC/Q8601). Digital Marketing Analysts are in demand across every brand, startup and agency in India's booming digital advertising market.
₹2–4L
Avg Salary
L 5
NSQF Level
20 cr.
ABC Credits
₹12K
GoI Incentive
Program Overview Video
1,500+ enrolled₹28L top package150+ hirers
NSQF LevelLevel 5
ABC Credits20 credits
GoI Incentive₹12,000
Salary Range₹2–4 LPA
Official Partners
MeitY · FutureSkills Prime
Ministry of Electronics & IT, Govt. of India
NSDC · Skill India
National Skill Development Corporation
Qualification Pack Specification
SSC/Q8601| QP Code | SSC/Q8601 |
| QP Version | v2.0 |
| NSQF Level | Level 5 |
| ABC Credits | 20 credits (NEP 2020 / NCrF compliant) |
| Certification Body | nasscom IT-ITeS Sector Skills Council |
| Assessment Body | NSDC Authorized Assessment Partner |
| Alignment | FutureSkills Prime · Skill India · NSQF 2022 |
| NAAC Criteria | 1.3.3 · 3.3.1 · ABC Integration Eligible |
| GoI Incentive | ₹12,000 per eligible candidate (via PFMS) |
| Industry Sectors | IT · ITeS · Telecom · BFSI |
Who is this program for?
Colleges, HoDs & Principals
Use nasscom CAC certificate as NAAC evidence under Criterion 1.3.3 & 3.3.1. Map syllabi to NOS standards. Fulfil ABC credit obligations for NEP 2020 compliance.
🎓 NAAC Evidence Provided
Placement Officers (TPOs)
nasscom-certified students are recognised by 300+ nasscom member companies. Higher offer-to-joining conversion from NSQF-aligned candidate profiles.
✅ 300+ nasscom Companies
Final Year Students & Freshers
Earn NSQF certification, ABC credits, and government incentive via PFMS direct bank transfer on placement.
💰 ₹12K GoI Incentive
Working Professionals
Upskill with industry-recognised NSQF certification. nasscom member companies fast-track QP-certified profiles in hiring pipelines.
Corporates & HR Teams
Pre-screen candidates using nasscom QP credentials. Qualify for GoI incentives when upskilling existing workforce via NSDC-approved schemes.
Official NAAC Evidence Support for Higher Education Institutions
Earn a nasscom Curriculum Alignment Certificate (CAC) — accepted as NAAC audit evidence. Institutions gain credible documentation for accreditation and NEP 2020 compliance.
National Occupational Standards (NOS)
SSC/Q8601MandatorySSC/N8601
Plan and set up digital marketing campaigns and tracking
40 hrs
MandatorySSC/N8602
Execute and manage paid media and channel campaigns
26 hrs
MandatorySSC/N8603
Analyse, optimise and report on campaign performance
42 hrs
MandatorySSC/N9001
Manage data privacy, consent and compliance in marketing
12 hrs
MandatoryDGT/VSQ/N0102
Employability Skills
60 hrs
What You'll Be Able To Do
8 outcomes01
Plan and execute integrated digital marketing campaigns across search, social, display and email channels aligned to business KPIs
02
Configure and operate web and app analytics platforms to capture, validate and model marketing data
03
Build and manage paid media campaigns on search and social platforms with budget pacing and bid strategies
04
Apply attribution models and conversion-funnel analysis to evaluate channel and campaign performance
05
Design and run A/B and multivariate experiments to optimise landing pages and creative
06
Construct interactive dashboards and reports that translate marketing data into actionable insights
07
Interpret audience segmentation, cohort and customer-journey data to inform targeting decisions
08
Ensure data privacy, consent and tracking compliance under applicable regulations (GDPR, DPDP Act)
Government of India Incentive — ₹12,000 per Eligible Candidate
Via FutureSkills Prime · MeitY + nasscom · Disbursed through PFMS directly to learner's bank account
₹4,500
Training Fee Support
₹7,500
Post-Placement Incentive
PFMS
Direct Bank Transfer
Eligibility: Indian citizen, age 15–45. First-time skill certification only. Valid Aadhaar + active bank account required.
Curriculum & Syllabus
6 modulesSSC/Q8601
📚
6
Modules
🎯
8
Outcomes
📋
5
NOS Units
🏆
L5
NSQF
01
Digital Marketing Foundations & Channel Landscape
7 topics
▾
02
Web & App Analytics with Google Analytics 4
8 topics
▾
03
Paid Media: Search & Social Advertising
8 topics
▾
04
Attribution, Experimentation & Conversion Optimisation
8 topics
▾
05
Data Visualisation, Dashboards & Reporting
8 topics
▾
06
Capstone: End-to-End Campaign Analytics Project
8 topics
▾
Want the full syllabus with NOS breakdowns & assessment pattern?
Constituent Workshops
1 workshopsComplete these nasscom-certified workshops to build the foundation for Digital Marketing Analyst. Each awards NSQF credits and ABC credits independently.
Digital Marketing Workshop
Skills & Tech Stack
Tools & Technologies
Google Analytics 4Google Tag ManagerGoogle AdsMeta Ads ManagerLinkedIn Campaign ManagerMicrosoft AdvertisingLooker StudioGoogle Search ConsoleMailchimpHubSpotHotjarGoogle Optimize / VWOMicrosoft ExcelGoogle SheetsBigQueryCanvaZapierMeta Pixel
Enroll Now or Request a Batch
Enrolling 10+ students? Ask about institutional pricing, MoU support and NAAC documentation.
nasscom Member Companies — Active Hirers
17 companiesTCSInfosysWiproHCL TechnologiesCognizantTech MahindraAccentureIBMCapgeminiLTIMindtreeHexawareMphasisFlipkartAmazonSwiggyZomatoMiQ Digital