Social Media Management and Community Building
Why colleges run this
Every organisation needs a social presence; graduates who can plan content and build community are among the most sought-after entry hires in communications.
Course outcomes
CO1
Plan a social content calendar for a brand
K3CO2
Create platform-appropriate posts
K3CO3
Manage community engagement and moderation
K3CO4
Measure social performance using platform analytics
K4CO5
Produce a social campaign with a results report
K5Modules tap a module for its theory & lab
Hours shown are the recommended 3-day format — module time scales to the duration you pick.
01Social media foundations4 h
Theory
Platforms, algorithms, goals
Lab
Set goals for a brand
Output
Goal brief
02Content strategy4 h
Theory
Calendar, formats, brand voice
Lab
Build a content calendar
Output
Content calendar
03Creation and scheduling4 h
Theory
Creating and scheduling posts
Lab
Create and schedule posts
Output
Scheduled posts
04Community management4 h
Theory
Engagement, moderation, responses
Lab
Run community engagement
Output
Engagement log
05Social analytics4 h
Theory
Reach, engagement, growth metrics
Lab
Measure social performance
Output
Analytics report
06Capstone4 h
Theory
A content calendar and a live campaign
Lab
Run a social campaign
Output
Campaign and results
Every participant receives
Certificate of completion Course material LMS access Interview question bank Mock interview & viva practice