Digital Marketing, SEO and Performance Advertising
Why colleges run this
Every business now markets online; graduates who can run and measure a real campaign meet one of the highest-volume hiring demands in the commerce space.
Course outcomes
CO1
Plan a digital marketing funnel for a stated business goal
K3CO2
Optimise a web page for search using keyword research
K3CO3
Build a search advertising campaign with targeted bidding
K3CO4
Measure campaign performance using web analytics
K4CO5
Optimise a live campaign from its measured results
K5Modules tap a module for its theory & lab
Hours shown are the recommended 5-day format — module time scales to the duration you pick.
01Digital marketing foundations5 h
Theory
Channels, the marketing funnel, metrics
Lab
Map a funnel for a business
Output
Funnel plan
02Content and on-page SEO5 h
Theory
Keyword research, on-page optimisation
Lab
Optimise a web page
Output
Optimised page
03Technical and off-page SEO5 h
Theory
Site health, backlinks, authority
Lab
Audit a site's SEO health
Output
SEO audit
04Search advertising5 h
Theory
Google Ads, keywords, bidding
Lab
Build a search campaign
Output
Search campaign
05Social advertising5 h
Theory
Audience targeting, creative
Lab
Build a social campaign
Output
Social campaign
06Analytics5 h
Theory
Web analytics, conversion tracking
Lab
Set up conversion tracking
Output
Tracking setup
07Campaign optimisation5 h
Theory
A/B testing, budget allocation
Lab
Test and reallocate budget
Output
Optimisation log
08Capstone campaign5 h
Theory
A live campaign with a results report
Lab
Run a live campaign
Output
Campaign results report
Every participant receives
Certificate of completion Course material LMS access Interview question bank Mock interview & viva practice Optional nasscom NSQF assessment