Content Writing and Digital Journalism
Why colleges run this
Digital media runs on content; arts graduates who can write for the web and for search step straight into journalism, marketing and communications roles.
Course outcomes
CO1
Write a web article with a clear structure and headline
K3CO2
Research and verify sources for a story
K4CO3
Apply SEO principles to a piece of writing
K3CO4
Edit a draft for clarity and accuracy
K4CO5
Produce a published portfolio of digital articles
K5Modules tap a module for its theory & lab
Hours shown are the recommended 3-day format — module time scales to the duration you pick.
01Writing for the web4 h
Theory
Voice, structure, headlines
Lab
Draft web-ready pieces
Output
Draft articles
02Research and verification4 h
Theory
Sourcing, fact-checking, ethics
Lab
Research and verify a story
Output
Sourced story
03Digital journalism4 h
Theory
The news cycle, formats, interviewing
Lab
Report a short news piece
Output
News piece
04SEO writing4 h
Theory
Keywords, readability, structure
Lab
Optimise a piece for search
Output
SEO-optimised piece
05Editing and publishing4 h
Theory
Self-editing, the CMS, publishing
Lab
Edit and publish an article
Output
Published article
06Capstone4 h
Theory
A published portfolio of articles
Lab
Publish a portfolio
Output
Article portfolio
Every participant receives
Certificate of completion Course material LMS access Interview question bank Mock interview & viva practice